March, 2019: INTERNORGA expands space for Italian products & services


Pizza, pasta and the like are not only favourites with customers, but also at the world’s leading trade show for hospitality and food service – INTERNORGA offers even more inspiration, increasing the space for exhibitors from Italy and bringing Bellavita Expo, the leading show for Italian food and beverage products, to Germany for the first time. The range of products around cucina Italiana is accompanied by an extensive series of workshops, and culminates in the German qualifier for the World Pizza Championship and the national Barista Championship, to be held live at INTERNORGA.

Inspiring workshop programme all about pizza
The best ingredients and plenty of creativity are the key elements for an appealing range of Italian cuisine in the food service market. But what makes the perfect pizza dough, and how can it be kept fresh as long as possible? This and other questions on the Italian export bestseller pizza are answered at INTERNORGA 2019 by the experts of the Scuola Italiana Pizzaioli, one of the oldest and most prestigious schools with more than 20 locations worldwide. Visitors can find out all about the perfect pizza in Hall A2. The workshops there focus on the dough, its preparation, and the ideal toppings. Pizza chains and restaurants will be particularly interested in the information given on the right technique for shock-freezing the dough, and details on the various types of flour and their impact on the product as a whole.

German premiere for the Italian trade show Bellavita Expo
Another inspiring place that generates a sense of Mediterranean lifestyle is Bellavita Expo, on the upper floor of the South Entrance at Hamburg Messe – the world’s leading expo for the hospitality and catering industry hosts Bellavita Expo for the first time, with its own pavilion at INTERNORGA 2019. This is where small artisan companies and market leaders alike present their typical Italian specialities and invite visitors to taste different types of pasta, olive oil and tasty Parma ham.

The focus of this special show is on regional and organic products made in Italy. The whole range of pasta is showcased at the De Cecco stand. And market leader Mutti presents the tremendous range of products made with tomatoes. Italy has the ideal climatic conditions for growing tomatoes. Alongside other regional producers, Bellavita Expo also features Espresso manufacturer Filicori Zecchini and premium mineral water brand San Benedetto. The Compagnia del Montale and Acetaia Castelli feature balsamico from Modena, the perfect product for sauces and dressings – these organisations combine more than 50 manufacturers from the region. “Italian cuisine is timeless and extremely popular. This new exhibitor area gives trade visitors even more ideas for their business, and opportunities for exchanges with the manufacturers directly on site. Bellavita Expo completes the range at INTERNORGA with Germany’s favourite cuisine,” says Claudia Johannsen, Business Unit Director at Hamburg Messe und Congress GmbH.

The best pizza makers compete live in qualifier for the World Pizza Championship
The biggest highlight related to Bella Italia specialities is the German Pre-Selection for the World Pizza Championship. This qualifier will be held in Hall A2 on 18 March 2019. The contestants will compete live at INTERNORGA for a place in the finals in Parma, Italy, where they will meet the winners of the other international qualifiers in Marseille, Melbourne, Moscow and Shanghai. In 2018, Nicola Diana from Bad Schwartau convinced the judges at INTERNORGA with a modern classic creation featuring pesto Genovese, burrata, mortadella, pistachios and parmesan shavings.

Espresso Italiano Champion – German Final 2019
The National Institute for Italian Espresso will hold its national barista championship at INTERNORGA for the first time. This event will select the barista to represent Germany at the international final in Milan in autumn 2019. The qualifying rounds will be held at Stand 319 in Hall B6 from 15 to 18 March.

INTERNORGA will be held at the Hamburg Messe und Congress site from 15 to 19 March 2019. The Bellavita Expo pavilion will be open for four days, from 16 to 19 March 2019 (South Entrance, upper floor). The German qualifier for the World Pizza Championship will be held live at INTERNORGA in Hall A2, from 10:00 to 18:00 on Monday 18 March 2019. The workshop programme will also be held there daily at 12:00, 14:00 and 16:00, and for the whole of Monday 18 March.